When March Madness comes around, tons of people get excited about making brackets. Co-workers compete against each other and friends get together to talk about their picks — even the ones who don’t follow college basketball.
That’s a big word of mouth topic. So why couldn’t the bracket work for something besides college basketball? That’s the idea behind Brackets for Good, a tournament bracket for non-profits to compete for a good cause.
Photo from Fast Company.
Each team tries to raise more money than the other organization and earns $10,000 for each round they win from a local business. It’s a great way to turn an already popular model into something an unexpected industry can use for word of mouth.
