TD Bank turned their New York storefronts into art galleries by displaying works from local artists in their windows and in Grand Central Station. They also brought together ten artists to create something from recyclable material.
The proceeds from the art goes to four different environmental organizations in the city, but TD Bank is also giving away thousands of poster prints of the works and donating full-sized reproductions to schools, community centers, and hospitals.
With this one campaign, imagine all of the groups of people TD Bank made happy: environmental groups, local artists, schools, hospitals, neighborhood organizations, and most importantly, their customers. That’s a lot of people with a great reason to tell someone about TD Bank.
