You need a way to reach your fans to keep word of mouth conversations going, and asking them to sign up for your email newsletter is a great way to do it. Email is still one of the best ways to communicate with your fans because it’s simple, efficient, and a tool everyone uses.
Maybe you already have a great newsletter that people can sign up for on your site, and that’s great — but what about all the people who come in and out of your store every day?
Here’s how Austin’s La Patisserie does it with a simple clipboard at the register.
This is about as low-tech as it gets, but every customer that comes to the store will see it. How many new subscribers could you earn in a day? A week? A whole year?
