Case Studies June 4, 2009

WOM lessons from the 2009 NRA Show: Take the conversation online

By on June 4, 2009

jittergramSupergenius Example #6: JitterGram

JitterGram — who helps companies by sending coupons or inside information in the form of text messages to opt-in subscribers — was one of the few organizations we saw openly using Twitter right from their booth.

Using the NRA Show’s official hashtag, the folks at the JitterGram booth were using a combination of their personal accounts and the company’s Twitter account to share highlights of who they were talking to, booths they liked, and to invite people to meet them for post-show meet-ups.

The Lesson: If you’re overlooking the potential online conversations of an offline event, you’re missing a big opportunity to connect with new fans.

[This post is part of a series inspired by some of the clever word of mouth marketing we saw at the NRA Show 2009 here in Chicago.]

Tags: , , , , , , ,

Trackbacks/Pingbacks

  1. Don't let them leave your booth without something to show off (and 7 other WOM tips for trade show exhibitors) - September 10, 2009

    […] Take the conversation online […]
Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More
Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More
Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More
Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More
Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More