Want to know where to put your marketing dollars? You can start by following your word of mouth metrics. But according to David Rabjohns, some metrics matter more than others. He says that in a world ruled by social media, advocacy is more important than sentiment and buzz, because conversations and recommendations that used to happen at the kitchen table are now happening globally (and having radical effects on sales).
In his presentation at our Supergenius conference in Austin, David Rabjohns, Founder and CEO of MotiveQuest, explains how to find what matters most to the people who will talk about your stuff with real world examples from brands like MINI, Dodge, Johnnie Walker, Prius, and Axe.
You’ll also learn:
- What FBI anti-terrorism tactic also works for marketers
- What an advocate is worth in sales
- What one change in word of mouth shifted a phone company’s sales by $133 million
How to Measure Word of Mouth, presented by David Rabjohns from WordofMouth.org on Vimeo.
