Back in the day, every time a company started a blog, it got people talking.
But now that everyone has one, it takes a lot to get noticed, to build an audience, and to create something remarkable.
In this video from our sister brand‘s BlogWell conference series, Level 3 Communications’ Ben Bacon shares a case study on how they launched and continue to manage their BtoB corporate blog — and how it’s leading to genuine conversations.
What Ben covers:
- How to get to know your customers by listening to their interests and learning how they speak
- How to determine the appropriate tone and style of your content
- How to find, train, and empower employees to contribute to the blog
Check it out:
BlogWell Dallas Social Media Case Study: Level 3 Communications, presented by Ben Bacon from SocialMedia.org
PS: If you love this, join SocialMedia.org at the next BlogWell event in Chicago on July 18 or New York on September 12 — the event is focused on how big brands use social media, but there are always a ton of great lessons for word of mouth marketers too.
