Come to BlogWell: How Big Brands Use Social Media on April 7 in Cincinnati to hear Duke Energy, AT&T, Hilton Worldwide, Tyson Foods, Dell, Procter & Gamble, General Mills, and Graco share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.
You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.
Register and learn more about BlogWell here.
In her BlogWell San Diego case study presentation, “TurboTax and Social Media,” TurboTax’s Social Media Marketing Manager, Christine Morrison, covered how they’re applying the fundamentals of word of mouth marketing to social media.
Christine shared how social media is helping them build a persuasion engine, how they’re making user reviews more relevant, and how they’re using Twitter for customer support.
