Three guides to safe social media outreach under new FTC disclosure regulations

The FTC released their first substantial upgrade to their guidelines on endorsements and testimonials since 1980, and we’re thrilled to see that ethics and common sense won out.

We’ve been promoting ethical, honest disclosure for years, and the collaborative hard work of Social Media Business Council members received a big nod as the community’s open-source Disclosure Best Practices Toolkit was heavily reinforced in the new FTC regulations.

The FTC makes it clear that there are three things you need to do to limit your liability. These exact steps were recommended in the Social Media Business Council’s guidelines, which were published in July 2008.

Three Guides to Safe Social Media Outreach:

  • Require disclosure and truthfulness in social media outreach.
  • Monitor the conversation and correct misstatements.
  • Create social media policies and training programs.

For a quick crash course on how to stay ethical, check out GasPedal CEO Andy Sernovitz on social media ethics at BlogWell Minneapolis:

Tags: , , , , , , , , ,

Trackbacks/Pingbacks

  1. Clearing up the myths of FTC social media regulations in Ad Age and NPR - October 11, 2009

    […] this, this, and this for background on the FTC social media […]

Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More