Tag Archives: YouTube

From the book: New word of mouth case study on Levenger

One of the biggest additions to the new edition of the best-selling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is the five new case studies of brilliant word of mouth marketing from Dell, Potbelly, FreshBooks, Microsoft, and Levenger. We’ve highlighted a different case study each day this week, and are rounding…

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How Bacon Salt achieved great word of mouth with no money

In one year, using $5,000 in prize money from America's Funniest Home Videos, Dave Lefkow and Justin Esch have grown Bacon Salt–the stuff that makes everything taste like bacon–into one of the hottest selling condiments. They did it largely through the power of word of mouth. Here's how: 1> Dave and Justin went online and…

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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