One of the biggest additions to the new edition of the best-selling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is the five new case studies of brilliant word of mouth marketing from Dell, Potbelly, FreshBooks, Microsoft, and Levenger. We’ve highlighted a different case study each day this week, and are rounding…
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How Bacon Salt achieved great word of mouth with no money
In one year, using $5,000 in prize money from America's Funniest Home Videos, Dave Lefkow and Justin Esch have grown Bacon Salt–the stuff that makes everything taste like bacon–into one of the hottest selling condiments. They did it largely through the power of word of mouth. Here's how: 1> Dave and Justin went online and…
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