[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] You don’t need an advanced degree to be an amazing word of mouth marketer, you just need…
Quiznos asks fans to put their word of mouth on YouTube
On our Social Media Business Council blog, we recently shared how Quiznos is asking fans to submit photos or videos of themselves eating their Quiznos’ sandwiches “in an usual place or while doing an unexpected activity.” They sandwich chain is posting the submissions at ToastyTorpedo.com, and there’s already a bunch of participants. While Quiznos is…
JetBlue invites a bunch of talkers to check out their new flights
To create buzz for their new routes from New York and Boston to L.A., JetBlue invited a bunch of YouTube celebrities to document a flight — sharing videos and tweets from a plane with wireless internet access. JetBlue’s only requests were that the bloggers disclose their relationship with the airline in whatever videos they produced…
Issue #143: Don’t let your word of mouth walk out the door
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] You’ve got a much better shot at getting fantastic, in-the-moment testimonials and reviews if you ask for…