Ready for word of mouth? Join GasPedal’s Andy Sernovitz — author of Word of Mouth Marketing: How Smart Companies Get People Talking — for the world’s only crash course in word of mouth on September 17 in Chicago. Learn how to earn the respect, the recommendation, and the love of your customers — and how…
Tag Archives: word of mouth
How Sonic Innovations creates sustainable word of mouth by empowering front-line employees
Sonic Innovations, a Salt Lake City hearing aid manufacturer, gives customer service employees the authority to make a wide range of decisions in an effort to make customers happy, including offering refunds, swapping one product for another, giving away free batteries, and providing free consulting services. In an interview with Sonic Innovations president Andy Raguskus,…
Create word of mouth by being nice, even when you don’t have to be
One of T-Mobile’s recent system updates caused a bunch of failures and bugs for customers using iPhones. People were getting strange text messages, voicemail was acting goofy – all of which was racking up charges for anyone without an unlimited plan. Upset, users emailed the company to alert them of the issue and within about…
Issue #143: Don’t let your word of mouth walk out the door
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] You’ve got a much better shot at getting fantastic, in-the-moment testimonials and reviews if you ask for…