Tag Archives: word of mouth

3-Minute WOM Lesson: 3 steps to creating sustainable word of mouth

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The best word of mouth is something that grows over time, built on bigger and better tools…

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Three guides to safe social media outreach under new FTC disclosure regulations

The FTC released their first substantial upgrade to their guidelines on endorsements and testimonials since 1980, and we’re thrilled to see that ethics and common sense won out. We’ve been promoting ethical, honest disclosure for years, and the collaborative hard work of Social Media Business Council members received a big nod as the community’s open-source…

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Word of Mouth Tip #64: Look for people already doing something cool with your stuff and join them

Before you worry about coming up with the next viral thing or building a new community, look for fans of your stuff that have already started something on their own. Look for groups on Facebook, videos posted on YouTube, online forums, or goofy contests that fans may have started. Politely introduce yourself and give these…

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3-Minute WOM Lesson: What makes a great testimonial

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great testimonials are priceless word of mouth assets. Here are three things the best ones have in…

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Upcoming GasPedal events

9/29 Mahalo: A private conversation with Jason Calacanis (Member-only call) Click here 10/1 Cisco and SMBC: Stepping up your company’s social media learning curve (Public call) Click here 10/8 Mayo Clinic: Growth and new applications in social media (Public call) Click here 10/16 CME Group: Making the most of LinkedIn (Member-only call) Click here 10/22…

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Word of mouth research: 40% of hospital and urgent care patients influenced by WOM

Not only does word of mouth affect purchase decisions about traditional consumer products like video games, computer hardware, books, and apparel — but recommendations also play a significant role in health decisions, such as choosing hospital or urgent-care facilities. In the Spring 2009 Ad-ology Media Influence on Consumer Choice survey from Ad-ology Research, results found that WOM…

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How Morton’s Steakhouse celebrates your birthday with two simple keepsakes you’ll show a friend

A birthday is a great time to focus on generating word of mouth because, like the bigger holidays, it’s the kind of thing people celebrate in groups. When Morton’s Steakhouse finds out you’re celebrating your birthday with them, they do something special by personalizing your menu and sending you off with a picture in a…

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Issue #149: Word of mouth for artists and musicians

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Whether you play with paint or guitars or life insurance — great art deserves great word of…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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