[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The best word of mouth is something that grows over time, built on bigger and better tools…
Word of Mouth Tip #64: Look for people already doing something cool with your stuff and join them
Before you worry about coming up with the next viral thing or building a new community, look for fans of your stuff that have already started something on their own. Look for groups on Facebook, videos posted on YouTube, online forums, or goofy contests that fans may have started. Politely introduce yourself and give these…
Upcoming GasPedal events
9/29 Mahalo: A private conversation with Jason Calacanis (Member-only call) Click here 10/1 Cisco and SMBC: Stepping up your company’s social media learning curve (Public call) Click here 10/8 Mayo Clinic: Growth and new applications in social media (Public call) Click here 10/16 CME Group: Making the most of LinkedIn (Member-only call) Click here 10/22…
How Morton’s Steakhouse celebrates your birthday with two simple keepsakes you’ll show a friend
A birthday is a great time to focus on generating word of mouth because, like the bigger holidays, it’s the kind of thing people celebrate in groups. When Morton’s Steakhouse finds out you’re celebrating your birthday with them, they do something special by personalizing your menu and sending you off with a picture in a…