Tag Archives: word of mouth
WOM Research January 7, 2010

Word of Mouth Research: Study shows email is still the king of sharing

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In a study using their own data, SocialTwist — makers of referral widgets — found that 59% of all shares were done via email, compared to 25% via instant messenger and just 14% via social networks like Twitter and Facebook. SocialTwist’s widgets are often used on blogs, news sites, online contests, rewards programs — anywhere online content…

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Events January 6, 2010

Announcing BlogWell San Diego: How big brands use social media

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Hear Starbucks, Intuit, USAA, State Farm Insurance, Community Medical Centers, Avery Dennison, Clorox, and the U.S. Navy share case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250. Get practical, how-to advice on creating great content,…

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newsletter January 5, 2010

3-Minute WOM Lesson: How to stay in touch with fans

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Having permission to consistently communicate with fans is key to long-term word of mouth. Three opportunities to do it: 1> Email 2> Communities 3> Events 1> Email Nothing beats a list of email subscribers that have given you permission to regularly contact them. The best word of mouth marketers build their email lists by consistently…

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Events December 25, 2009

Upcoming GasPedal events

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1/12 UPS: Protecting your brand through social media (Public call) Click here 2/2 Orange Business Services: Succeeding in social media initiatives (Public call) Click here 2/9 ConAgra Foods: Embracing a social media culture (Public call) Click here

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WOM Research December 24, 2009

Word of mouth research: WOM is the most influential source of information for new product purchasing decisions

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A recent survey by Schneider Associates, Most Memorable New Product Launches of 2009, found word of mouth to be the most influential source of information for purchasing decisions. The poll included more than 1,100 consumers ages 18 and up and uncovered data about factors related to awareness of new consumer product launches, including influential trends,…

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WOM Tips December 23, 2009

Word of Mouth Tip #34: Make it outrageously big, strange, rare, or stretchy

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People love to talk about the unique and the bizarre. These are the topics that make news headlines, that bloggers repost, and that people share with friends. It’s the goofy event you host, your creation of the world’s biggest whatever, or your world record-breaking thing-a-ma-jig. Even if your outrageously big, strange, rare, or stretchy thing doesn’t…

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newsletter December 22, 2009

3-Minute WOM Lesson: 3 common problems facing word of mouth marketers

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[Welcome back to the Word of Mouth Marketing newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great word of mouth is the result of hard work and the ability to overcome these common problems: 1> The matchbook problem…

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WOM Tips December 21, 2009

Word of Mouth Tip #49: Give customers something exclusive to share with a friend

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Don’t let your orders go out the door without including something valuable customers can share with a friend. We’re not talking about ads or brand slogans, we’re talking about something that makes the talker feel smart or generous. Classic examples include special discounts, passes to exclusive events, or behind-the-scenes stuff. It doesn’t have to be…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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