Tag Archives: word of mouth
Case Studies November 9, 2011

How Standard Bank shared their side of a negative word of mouth situation

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When a disgruntled customer created an anti-Standard Bank Twitter account (@standard_blank), the company blogged about the issue, saying that they believe everyone has the right to share and express their views in any medium they choose, and welcomed both praise and criticism via social media — and also shared a look from their side of…

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WOM Tips November 8, 2011

Word of Mouth Tip #75: Help fans create something together

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People love to share things they’ve helped create. Inviting fans to join in on a project not only gives them a way to actively participate, but it also gives them an excuse to recruit their friends, too. Ideas here include group art projects, how-to resources (where fans trade ideas on how to better use your…

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WOM Tips November 6, 2011

Word of Mouth Tip #95: Help a fan say hello to a friend

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Start conversations by helping fans say hello to their friends. You can do it with small gifts they can share, extra free samples, or even stationery — anything that makes both the talker and the recipient feel good. Something as simple as a postcard you send for your customers, for example, is a cheap way to…

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Case Studies October 26, 2011

How to keep your brand safe and ethical in social media — live from BlogWell

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Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Atlanta to hear UPS, The Home Depot, Coca-Cola, Solo Cup, Newell Rubbermaid, NCR Corporation, DeVry University, and Georgia-Pacific share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

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newsletter October 25, 2011

3-Minute WOM Lesson: Three classics that always get people talking

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you’re just getting started with word of mouth, we recommend you start with classic, reliable ways to…

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Case Studies, Videos October 19, 2011

How SAP has matured their social media program — live from BlogWell

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Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Atlanta to hear UPS, The Home Depot, Coca-Cola, Solo Cup, Newell Rubbermaid, NCR Corporation, DeVry University, and Georgia-Pacific share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

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newsletter October 18, 2011

3-Minute WOM Lesson: Three myths about word of mouth handouts

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Handouts, giveaways, and freebies are classic word of mouth triggers — something that inspires someone to tell a…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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