If you’re paying the big bucks for a storefront, give passers-by a reason to tell friends to be sure to walk past your store on their way home. Offer a great free sample, something educational, live demos, something weird, or something fun to watch. How a word of mouth marketing supergenius does it: In preparation…
Tag Archives: word of mouth
Word of Mouth Tip #80: Put on a show in your store window
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Word of Mouth Tip #84: Do something silly
Some of the best word of mouth is the result of a willingness to do something goofy, funky, or just plain weird. Selling a strange and unrelated product, celebrating a little-known holiday, or hosting a fun contest are a few examples of silly and inexpensive things that people love to tell their friends about. How…
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Word of Mouth Tip #30: Show talkers what their word of mouth means to you
Your fans love to see how their efforts impact your business. They love to know when their collective ideas make your business better, to see how many people that they introduced to you become customers, and to see how helpful and influential their reviews are. You could try showing your fans how important their word…
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Word of Mouth Tip #22: Have a special welcome for the friends that fans send to you
When a fan sends one of their friends to check you out, that friend is different than a stranger. They’re more open to what you have to say and they’re much more likely to try a sample, make a purchase, or subscribe to your newsletter. Do something extra to welcome these referred customers. Make them…
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