Geno Church of Brains on Fire shares classic, offline word of mouth techniques to earn fans and get them talking.
Tag Archives: word of mouth
Word of Mouth Tip #11: Make the routine remarkable
Your company, at this very moment, is interacting with customers in some sort of routine way. Some routines are down to a critical science: You know how long it takes to cook a burger; you know when to send your newsletter; your delivery drivers know the fastest, most efficient way to get from A to…
Word of Mouth Tip #42: Bring people together
You get an instant WOM-bump when you bring your fans together. Reunions, parties, charitable events, VIP meetings, premiere showings — they’re great opportunities to bring your most enthusiastic, loyal talkers together to launch or reignite some amazing word of mouth. How a word of mouth supergenius does it: As they launch their new Reveal Spray…
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Word of Mouth Tip #47: Great gear makes it easy for fans to show you off
For a loyal fan, showing off their love for you can be very fashionable. You don’t need to be an expert designer to help them do it — in just a few minutes you can be selling branded gear through a simple store on CafePress or Zazzle. Hats, T-shirts, hoodies — it all helps proud fans show…
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Word of Mouth Tip #76: Make it easy for your fans to introduce you
People are really good at ignoring your ads and blowing off your cold calls. But when a fan makes the introduction, it’s a whole different experience. Instead of spending so much time trying to interrupt new customers, help existing ones do the talking. Give talkers lots of tools to introduce you to their friends. Supply…
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Word of Mouth Tip #4: Research always gets shared
When it comes to BtoB word of mouth, one of the best ways to get stuff shared is to give it away as research. People love to forward statistics, quote research, and cite your findings in their own studies. Your research efforts don’t have to be complicated. Here are 3 simple steps to creating something…
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