Everyone knows that traveling during the holidays is terrible. During the day before Thanksgiving, Zappos showed up at one of the worst places to be: baggage claim at an airport. But instead of using the advertising space on the baggage carousel as a billboard, they made it into a Wheel-of-Fortune game. If your bag landed…
Tag Archives: word of mouth
WOM Tip #344: Your best talkers might be having the worst day
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WOM Tip #390: Make your purchase process more fun
Most public transportation services have a chocolate problem — everyone’s already heard of them and there’s not much else to talk about. For example, buying a subway ticket is a mundane, daily occurrence for some commuters in Moscow. But to celebrate their country hosting the 2014 Winter Olympics, Moscow’s subway systems installed a machine that…
How FRONTLINE made an ad worth talking about
This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. Two surprise-marketing tactics in one — “Wear virgin contact lenses” and “take things out of…
WOM Tip #388: Go where people aren’t expecting to see you
Chips, candy, and soft drinks usually dominate vending machines. They fit the bill for the impulsive decisions you can make with a few dollars. But if you’re in Chicago, you might see something different popping up next to the junk food: Healthy vending machines. Farmer’s Fridge is a startup creating vending machines that dispense fresh…
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Embracing fans of a service company
This is a guest post from Spike Jones — SVP, Managing Director SW Region at Edelman Digital and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. I’ve had the honor of doing a webinar…
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WOM Tip #329: Unique customer services are worth talking about — even if they’re small
We’ve all heard those stories of companies bending over backwards to provide a wow-worthy customer experience. But let’s face it: While fantastic customer service is crucial for a remarkable business, not everyone can be The Ritz-Carlton. Luckily, you can still do amazing stuff for your customers without pouring all of your resources into concierge-level service….
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What we can learn from delighting in our customer’s surprise
This is a guest post from Spike Jones — SVP, Managing Director SW Region at Edelman Digital and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. My wife, Kathie, and I traveled to Chicago…
