Tag Archives: word of mouth
WOM Tips February 23, 2012

Word of Mouth Tip #36: Surprise them with something special

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Little surprises can create lots of conversations. Opportunities to offer unexpected delights include a free upgrade, expedited shipping, a little something extra in the box, an extra free sample, or even a hand-written note. How a word of mouth supergenius does it: Butterfly Sushi here in Chicago does great things with sushi, but they also…

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Blog, newsletter February 21, 2012

3-Minute WOM Lesson: How to help new customers talk about you

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New customers can be powerful talkers. The first-time experience is a great conversation primer, but you shouldn’t rely on that alone to create word of mouth. Your job is to put something in their hands that reminds them, motivates them, and makes them look good. Three great things you can do: 1. Give them a…

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Case Studies, WOM Tips February 21, 2012

Word of Mouth Tip #12: Make it easy for people to steal your logo

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When someone is about to write an article about you, blog about you, or mention you in a newsletter, there’s a good chance they’ll look to your website to use your logo. This is great, as long as the image looks like it’s supposed to. But too often, companies make it difficult by burying the…

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Blog, newsletter February 14, 2012

Issue #270: An update on all the amazing word of mouth projects we’ve been working on

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Word of mouth is an incredibly powerful force. More than marketing, it actually changes companies forever. It rewards good people at good businesses for treating their customers right. Companies that make people happy make more money — it’s a magical thing. Think about it. There just aren’t a lot of things in this world that…

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Case Studies, WOM Tips February 14, 2012

Word of Mouth Tip #25: Turn a negative into a positive

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Every company has imperfections. Things go wrong, delays pop up, missteps happen, or something slips through quality control. It happens to even the best of brands. But the great companies — the ones whose fans will defend them even when things go sour — are the ones who see these stumbles as opportunities to earn…

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WOM Tips February 9, 2012

Word of Mouth Tip #94: Leak it to your fans first

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When you’re releasing something new to the world, give it a word of mouth boost by leaking it to your fans first. When it’s new, fresh, and unseen, it’s naturally remarkable. People can’t help but show their friends. But as soon as it’s on every store shelf and featured in every primetime commercial, there’s nothing new…

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Case Studies, WOM Tips February 9, 2012

Word of Mouth Tip #72: Find a middleman for topics that are hard to talk about

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Certain topics can be uncomfortable or awkward for people to discuss. Things like diseases, political issues, famine, war, and charitable causes aren’t always easy for even your biggest supporters to bring up amongst friends or strangers. In these instances, sometimes it’s best to look outside your close group of customers or supporters and find intermediaries…

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Blog, newsletter February 7, 2012

Issue #269: Learn word of mouth marketing in one intense, thrilling day — live in Austin, May 10

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Come to the amazing Word of Mouth Crash Course on May 10 in Austin. It’s the “How to be Great at Word of Mouth Marketing” conference, and it’s the only one like it in the world. You’ll experience 12 how-to classes, 12 real-world case studies, and 6 brilliant authors — all in one thrilling day….

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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