All word of mouth conversations need a trigger – something to start the conversation. For your new fans, everything is different and exciting, so they’re surrounded by triggers. But as the newness quickly fades, you need to mix in remarkable moments to give the old-school folks something new to share. By the time you hit…
Tag Archives: word of mouth
Word of Mouth Tip #60: Give old fans a new reason to talk
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Social Media Meets Word of Mouth with Andy Sernovitz and Dave Kerpen — Free webinar, April 20
Join our CEO Andy Sernovitz and Dave Kerpen, CEO of Likeable Media, for a free webinar this Friday, April 20. Together they’re going to talk about the fundamentals of word of mouth marketing and how social media tools can help amplify these conversations. You’re going to learn how to identify your talkers, how to give them…
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How to make an invoice worth talking about
Last summer, everyone and their mother was reading, talking about, and forwarding me the great story about Peter Shankman and his Morton’s experience. It’s great, that’s for sure. Definitely remarkable. The “money” quote, in my opinion, was: Customer service is no longer about telling people how great you are. It’s about producing amazing moments in…
How to work with influential talkers
We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Jake McKee, Co-Founder and Chief Innovation Officer at Ant’s Eye View, is part…
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How premium brands like Lexus, AmEx, and Apple are making profits by making love
These days, it’s simply not enough to manufacture a good product. Those are the table stakes. If you make an inferior product, no amount of marketing can save you from the painful truth that will spread faster than you can say, “tweet tweet.” That said, in categories with several high quality options, the winners like…
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Live coverage: How to master Google+ and word of mouth marketing, featuring Guy Kawasaki and Andy Sernovitz
This is live coverage from today’s teleconference, “Master Class: Google+ and Word of Mouth Marketing” featuring Guy Kawasaki and Andy Sernovitz, hosted by SmartBrief. SmartBrief’s Jesse Stanchak introduces Guy Kawasaki: Guy thanks SmartBrief for hosting the teleconference, Andy for being a joint-panelist, and the audience for dialing in. Guy introduces Google+: Guy talks about how…
WOMMA and Bazaarvoice team up to establish stronger standards for authentic reviews
Word of mouth is based on trust. This foundation is what separates word of mouth from all other forms of marketing – and it’s this trust that’s so important to protect. That’s why WOMMA and Bazaarvoice’s partnership to develop new industry standards to strengthen the integrity of consumer-generated reviews is so inspiring. From their press release:…
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