The confluence of January’s Super Bowl and its focus on immense ad spend, coupled with my speaking at the NetPromoter conference triggered a thought: Are there two kinds of attention (let’s call them “Good Attention” and “Bad Attention”), in the same way that there are two kinds of profits? We know that there are two kinds of profits. Good profits…
Tag Archives: word of mouth
United Airlines uses a little customer service to start big conversations
My friend Auren shared a great example of how every touch point matters and how, if you do it right, it gets amplified via social media. It all started when he left his Kindle on a plane. Then, he gets an email from United telling him they have it and are holding it until he can pick…
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Word of Mouth Tip #112: Do something funny with your legalese
Look for the overlooked, the forgotten, the boring, and the routine parts of doing business. These are your best opportunities to surprise customers with some personality. That’s why legalese is so great. Every other marketer you’re competing with is ignoring it — which means you’ve got a chance to do something worth talking about. GameStation…
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The Word of Mouth Sketchnotes by Mike Rohde
Mike Rohde is a designer, sketchnoter, and writer who turns real-time conference presentations, books, ideas — pretty much anything — into easy-to-follow sketchnotes. Mike used his talents to transform WordofMouth.org CEO Andy Sernovitz‘s word of mouth class into a visual tutorial on everything you need to start earning the respect and recommendation of your customers….
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Thanks for making the Word of Mouth book a bestseller
In case you missed Andy’s post on it yesterday, Word of Mouth Marketing: How Smart Companies Get People Talking had a huge week last week: #6 New York Times Bestseller #1 Amazon Business Bestseller #1 USA TODAY Money Bestseller #1 B&N.com Bestseller Whew. But we’ve said it before and we’ll say it again: This is…
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How Cumberland Farms used word of mouth to go from zero to 100,000 Facebook fans in just 6 months
New England convenience store chain Cumberland Farms knew they had a strong fan base around their Chill Zone products (especially among teenagers), they just needed a way to bring this passion out into the open. So, together, our team at Likeable Media and Cumberland teamed up to create and launch their Facebook fan community. Using Facebook…
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How WindsorONE is Creating Amazing BtoB Word of Mouth, presented by Craig Flynn & Brian Bunt
WindsorONE makes lumber used for trim boards and moldings — and they’re fantastic at creating word of mouth. In this case study, WindsorONE’s Craig Flynn and Brian Bunt share how they transformed their boring lumber BtoB company into an exciting word of mouth topic. They discuss 12 of their “spaghetti throws” (word of mouth ideas…
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