This is a guest post from Ferg Devins, Chief Public Affairs Officer at Molson Coors in Canada. On occasion in social media, our team will bump into comments that suggest that Molson Coors is “less than” what craft or micro brewers can produce. I am always respectful of opinions that are expressed — but, I just can’t accept what is really…
Tag Archives: word of mouth
Word of Mouth Tip #115: The faster you respond to angry customers, the quicker they become fans
When it comes to negative word of mouth, time is not on your side. A quick response — even if it’s just to say you’re aware of the problem and are working on it — can go a long ways toward calming an upset customer. That’s what UPS did when Andy Jankowski tweeted them about…
Word of Mouth Math: The surprising value of customer interactions
This is a guest post from Jeff Frank, owner of Simplicity Sofas — a company that designs and manufactures furniture for small rooms and narrow entranceways. True story: A few days ago one of my employees was telling me about a local diner she had been going to at least once or twice a month…
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Word of mouth builds the business: staffing your store to spread the word
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Amy’s Ice Creams in Austin, Texas, is beloved for two things: the ice cream and the floor show. They are the…
Word of Mouth Tip #163: The more you explain, the more your fans feel connected
When you open up and take people behind the curtain, a few things happen: They trust you more, because you’re not afraid to take them behind the scenes. They criticize less, because they understand more. They offer more ideas, because they see more opportunities to help. The best part? This is pretty easy to do….
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The Wizards of word of mouth marketing
This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. The art of word of mouth generation lies in recognizing when a small effort that costs you little or nothing can have a big impact — and will give someone a reason to talk about you. I took my son to…
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