[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] You’ve got a great idea that’s exciting, unique, and worth talking about — so how do you make that idea shareable? Even great word…
Tag Archives: word of mouth
Video: How Avon gave their representatives the right word of mouth tools
Your advocates are the people who will talk about your stuff, defend your brand, and convert their friends. You can help your word of mouth spread much further and much faster by giving these people the tools to do it. For Avon, their brand is built on these advocates: their representatives. Since Avon has depended…
Every mistake is an opportunity for surprise and delight
This is a guest post from Dave Kerpen — CEO and co-founder of Likeable Media and New York Times best-selling author. This post has been adapted from Dave’s book Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver. To get customers talking about your company, you need to give them something to talk about….
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Why the tough crowds are worth fighting to win over
This guest post is from Andy Nulman, President of Just for Laughs. Last week, I agreed to be the auctioneer at a fundraiser for a private school. I’ve performed services such as these countless times in the past, usually because of a personal involvement or affinity for the charitable cause, but I agreed to this one for a…
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