Tag Archives: word of mouth
WOM Research September 3, 2008

Word of Mouth Marketing Research: Women Actively Spread WOM

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You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week.  Share it, copy it and send it to a friend!

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WOM Research August 27, 2008

Word of Mouth Marketing Research: Blogging by the Numbers

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You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week.  Share it, copy it and send it to a friend!

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WOM Research August 20, 2008

Word of Mouth Marketing Research: Rising Gas Prices and WOM

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You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week.  Share it, copy it and send it to a friend!  

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Genius of the Week August 11, 2008

Word of Mouth Geniuses of the Week

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Josh Klein, guest blogger on Drew’s Marketing Minute"Steve Carell on Bad Advertising"Josh contributes to Drew McLellan’s blog with an analogy from the movie "Anchorman". Better yet, he makes it work. An excellent look at what it takes to create a message that cuts through. (link) Patrick Byers, The Responsible Marketing Blog"A Word of Mouth Campaign…

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WOM Research August 6, 2008

Word of Mouth Marketing Research: Coworkers are Key WOM Influencers

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You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week.  Share it, copy it and send it to a friend!  

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Genius of the Week July 28, 2008

Word of Mouth Geniuses of the Week

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Mitch Joel, Six Pixels of Separation"The Secrets of Self-Promotion — Courtesy of Wired Magazine"     Mitch looks at a Wired Magazine piece as a precursor to the inevitable: why word of mouth will become all the rage (that is, if it’s not already there, judging by the success of the subject in the piece). (link)…

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Guest Genius July 22, 2008

Guest Genius: Jory Des Jardins

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Each Tuesday, we’re happy to turn over our blog space to a Guest Genius, someone who can give a fantastic and fascinating perspective about making word of mouth work.  This week’s guest genius:Jory Des JardinsCo-Founder and President, Strategic Alliances of BlogHer, Inc. WOMEN BLOGGERS: WHOM DO WE TRUST?  Since 2005, when my organization, BlogHer, held…

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Genius of the Week July 21, 2008

Word of Mouth Geniuses of the Week

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Nintendo, as reported by Mack Collier, The Viral Garden"Case Study: Dooce’s Nintendo Wii Giveaway"     Transparency is key in a word of mouth campaign, and Mack talks about how Heather Armstrong did it right. He also points out out Nintendo hit a home run. (link) Sean Moffitt, Buzz Canuck & Patrick Thoburn, Matchstick"7 Questions with…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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