[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth marketing starts with the very thing people will talk about: your topic. Some come about organically and some are planned —…
Tag Archives: word of mouth topic
Video: How Food Network served a word of mouth feast for Thanksgiving
Invite everyone (fans, partners, and even competitors) to your word of mouth conversation and something amazing happens: The conversation becomes much more interesting, robust, and buzzworthy. That’s what Social Media Director Kate Gold and Online Editor Sarah De Heer of Food Network learned from their word of mouth campaign called “The Communal Table.” They brought…
Read More
Comments Off on Video: How Food Network served a word of mouth feast for Thanksgiving
