2:20 — Bergen Anderson introduces Ant’s Eye View‘s Jake McKee.2:23 — Jake McKee says, “a powerful global conversation has started.” 2:24 — “Inside Fort Business” nothing gets in, and nothing gets out unless it’s dead. In 1999 the majority of LEGO’s business came from Christmas, and the week before Christmas–LEGO used to rely on their…
Tag Archives: Word of Mouth Supergenius
Case Study: The Land of Nod — live from Word of Mouth Supergenius
2:20 — Jim Lovelady introduces Bazaarvoice’s Sam Decker and Michelle Kohanzo of The Land of Nod. 2:21 — Sam: We have 20 minutes to present, and so it’s kind of hard to get to know everyone. Sam says hello to the audience and talks about how important it is to build a relationship with your…
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Virginia Miracle: How to Work With Bloggers and Influencers — live from Word of Mouth Supergenius
11:55 — Jim Lovelady introduces Ogilvy PR‘s Virginia Miracle. 11:56 — Virginia explains how she got started with WOMMA, and then later with Dell. 11:56 — Virginia says targeting an influencer is not the first step. She recommends finding what you have to offer and then finding the right subset of talkers you can work…
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Andy Sernovitz: How to Create Your Word of Mouth Marketing Plan — live from Word of Mouth Supergenius
11:55 — Kurt Vanderah introduces GasPedal‘s Andy Sernovitz. 11:56 — Andy: This will be a condensed version of our eight-hour crash course. 11:56 — Andy: The Key Steps: 1. Form a WOM Team 2. Find your Five Ts 3. Listen & Participate 4. Bake it into your DNA 11:57 — Andy says WOM has to…
Olivier Blanchard: How to Measure Word of Mouth — live from Word of Mouth Supergenius
11:55 — Bergen Anderson introduces BrandBuilder‘s Olivier Blanchard. 11: 56 — Olivier introduces himself, and begins by talking about engagement. Vertical engagement is what we typically talk about–the brand talking to the customer, which is based on campaigns and is on message. 11:57 — Word of mouth really scales when customers are talking to each…
Allan Schoenberg: How to be Awesome on Twitter and Facebook — live from Word of Mouth Supergenius
11:15 — Jim Lovelady introduces CME Group‘s Allan Schoenberg. 11:16 — Allan: We’ve been around for many years, so we’re an example of how old dogs can learn new tricks. 11:17 — Allan shares a brief overview of how the CME Group relates to the Chicago Board of Trade and the NYMEX. When you talk…
Saul Colt: How to Create Offline Word of Mouth — live from Word of Mouth Supergenius
11:15 — Kurt Vanderah introduces Thoora‘s Saul Colt. 11:17 — Saul: I’m here today to explain how to create offline word-of-mouth. 11:18 — Saul: Word-of-mouth is doing something so interesting that people are going to have no other choice but to talk about it. 11:18 — Saul: Creating real WOM is about creating experiences. It’s…
