4:40 — Kurt Vanderah introduces Braden Young of Bucks First Credit Union. 4:41 — Braden: We’re a two-branch operation. 4:42 — Braden: We wanted to introduce credit unions to young kids, who mostly just knew what their parents used. So we wanted to create an account built for them. So we asked kids who were…
Tag Archives: Word of Mouth Supergenius
Case Study: Starbucks — live from Word of Mouth Supergenius
4:00 — Kurt Vanderah introduces Starbucks‘ Matthew Guiste. 4:01 — Matthew: I want to talk about six ways that we can create action using social media. 4:01 — Matthew: A couple of assumptions: – You have a community and credibility in that community. – You have a level of buy-in from management. – You have…
Read More
Comments Off on Case Study: Starbucks — live from Word of Mouth Supergenius
Case Study: Random House — live from Word of Mouth Supergenius
4:00 — Jim Lovelady introduces Affinitive‘s Warren Ackerman. 4:01 — Warren covers the background of this case study, which focuses on books for teens. The program features 30-45 books published each year. Authors involved include Judy Blume, Philip Pullman, and Robin Brande. 4:02 — Warren shares the general objectives behind the program, which include building…
Case Study: PEMCO — live from Word of Mouth Supergenius
4:00 — Bergen Anderson introduces PEMCO‘s Rod Brooks. 4:01 — Rod is showing a video about the making of the “A Helpful Guide To The People Of The Northwest” videos. 4:03 — Rod says that the NBC affiliate that made the making of video actually pitched them on making it after hearing about all the…
Case Study: Maker’s Mark — live from Word of Mouth Supergenius
3:00 — Jim Lovelady introduces Todd Spencer of Doe-Anderson. 3:01 — Todd takes a quick to poll to see who knows about Maker’s Mark and asks if any Maker’s Mark Ambassador’s are in the room (most are familiar with the brand, and there are even a few Ambassadors in the room). 3:03 — Todd: We…
Case Study: Intuit — live from Word of Mouth Supergenius
3:00 — Bergen Anderson introduces Intuit‘s Kira Wampler. 3:01 — Kira Wampler is part of the small business division of Intuit. 3:02 — Intuit faced two small problems: – Intuit as our small business brand was brand new – We love to talk about acounting but small business owners don’t! Intuit had the, “chocolate problem”…
Read More
Comments Off on Case Study: Intuit — live from Word of Mouth Supergenius
Case Study: Coca-Cola — live from Word of Mouth Supergenius
3:00 — Kurt Vanderah introduces Adam Brown of Coca-Cola. 3:01 — Adam: Couple of things: – You have to do four things right. – Traditional campaign mindset doesn’t work. – Fish where the fish are. – Success revolves around genuine, compelling content. 3:01 — Adam: Our homepage isn’t just coke.com. It is everywhere that people…
Read More
Comments Off on Case Study: Coca-Cola — live from Word of Mouth Supergenius
