Not only does word of mouth affect purchase decisions about traditional consumer products like video games, computer hardware, books, and apparel — but recommendations also play a significant role in health decisions, such as choosing hospital or urgent-care facilities. In the Spring 2009 Ad-ology Media Influence on Consumer Choice survey from Ad-ology Research, results found that WOM…
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Word of mouth research: 72% of gamers rely on word of mouth for info about video games
According to a new survey from the NPD Group, the majority of gamers rely on word of mouth for game information. 41% of respondents cited direct word of mouth, with another 31% citing hands-on play at the home of a friend or relative — putting referrals and recommendations from friends and strangers well ahead of traditional…
