Lululemon — a company that makes yoga clothes — is asking fans to submit photos of themselves doing yoga poses around the world. Each month the photo challenge changes, and past challenges have ranged from asking people to submit photos of their reusable Lululemon shopping bags in different worldly locations to taking action shots of…
Tag Archives: word of mouth marketing
Lululemon invites fans to share photos of themselves from around the world
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Upcoming GasPedal events
7/23 Cisco: How we engage customers, partners, and press with social media (Public call) Click here 7/29 Shel Israel: A sneak peek at Twitterville. (Member-only call) Click here 7/30 Intuit: How we are winning with social media as the “new normal” (Public call) Click here 8/13 BlogWell Minneapolis: Walmart, McDonald’s, CME Group, H&R Block, Mayo…
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How Johnny Cupcakes has nothing to do with cupcakes (and why people talk about it)
What started as a nickname for Johnny “Cupcakes” Earle has blossomed into a multi-million dollar apparel business. Founded in 2001, today Johnny Cupcakes (the business) employs more than 30 people and had 2008 sales of $3.8 million. One of the keys to Johnny Cupcakes’ success: Earle’s philosophy of shopping as entertainment — the kind you…
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For the love of cows, eat chicken (and tell your friends)
For their fifth annual “Cow Appreciation Day,” Chick-fil-A invited fans to come dressed as cows to their locations for a free meal (a reference to their long-running campaign of cows imploring folks to eat more chicken). It’s the perfect, low-cost stunt that everyone can get into — friends, family, coworkers — all that good stuff….
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Need word of mouth? Just use the secret password…
California-based Hugo’s Tacos ran a special promotion during the month of June, offering a free combo with the purchase of an entree. Though the “free combo” special isn’t too exciting, they turned an otherwise mundane promotion into something worth telling by adding the secret password: Molly. The result is that their announcement about the promotion…
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Upcoming GasPedal events
7/13 CNN: How we use social media for collaboration. (Public call) Click here 7/23 Cisco: How we engage customers, partners, and press with social media (Public call) Click here 7/29 Shel Israel: A sneak peek at Twitterville. (Member-only call) Click here 7/30 Intuit: How we are winning with social media as the “new normal” (Public…
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Live from SmartBrief’s panel discussion, “How to Create a Viral Marketing Success”
Here’s a live look at some of the highlights from today’s SmartBrief panel discussion featuring GasPedal’s Andy Sernovitz, Stacey Kane of California Tortilla, Brendan Hart of National Geographic, and Stephanie Miller of Return Path — moderated by Guy Kawasaki. 11:28 – Andy begins with the “why” — describes why it’s important to make love to…
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