[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Creating remarkable experiences is one of the best (and most important) parts of a word of mouth marketer’s job. But instead of inventing new ways…
Tag Archives: word of mouth marketing
Make ’em smile
This is a guest post from Mitch Joel — President, Twist Image and author of Six Pixels of Separation. See the original post this is adapted from and more like it on his blog. What moves people to take action? I was watching America’s Got Talent during the preliminary/audition rounds where the show travels to cities…
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Everything You Need for WOM
The quick and simple summary of everything you need to know about the fundamentals of word of mouth.
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How trust builds a brand worth talking about
This is a guest post by Greg Link based on the big ideas from the new book he’s co-authored with Stephen M. R. Covey, Smart Trust: Creating Prosperity, Energy, and Joy in a Low-Trust World. A Paul Zak study showed that sending intentional signals of trust created reciprocity that resulted in a nearly threefold increase in…
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The Word of Mouth Sketchnotes by Mike Rohde
Mike Rohde is a designer, sketchnoter, and writer who turns real-time conference presentations, books, ideas — pretty much anything — into easy-to-follow sketchnotes. Mike used his talents to transform WordofMouth.org CEO Andy Sernovitz‘s word of mouth class into a visual tutorial on everything you need to start earning the respect and recommendation of your customers….
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