As marketers, we have a duty to cling tightly to our brand’s identity. But there are some moments when you can loosen your grip a little to earn new fans and word of mouth. That’s what Aurélien Blaha, Senior Manager of Social Communications for Dassault Systèmes, shared in his presentation at SocialMedia.org’s BlogWell conference. He…
3 Must-Use Word of Mouth Marketing Tools
These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.