Tag Archives: WOMMA
Blog, newsletter January 1, 2013

3 ways to teach your team word of mouth ethics

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth ethics isn’t just something for the PR or legal team to handle. At great brands, every employee gets it — from the owner…

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Blog April 16, 2012

WOMMA and Bazaarvoice team up to establish stronger standards for authentic reviews

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Word of mouth is based on trust. This foundation is what separates word of mouth from all other forms of marketing – and it’s this trust that’s so important to protect. That’s why WOMMA and Bazaarvoice’s partnership to develop new industry standards to strengthen the integrity of consumer-generated reviews is so inspiring. From their press release:…

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Case Studies July 14, 2010

How to Create Buzzworthy Topics — live from Word of Mouth Supergenius

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As previews for our upcoming Word of Mouth Supergenius event in New York on July 20, we’re sharing a bunch of the amazing how-to classes, case studies, and brilliant author sessions from the last “How to be Great at Word of Mouth Marketing” conference. In his Word of Mouth Supergenius class, “How to Create Buzzworthy…

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Supergenius Live December 16, 2009

John Moore: How to Create Buzzworthy Topics — live from Word of Mouth Supergenius

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9:35 — Bergen Anderson introduces John Moore, WOM Enthusiast for the Word of Mouth Marketing Association. 9:36 — John Moore begins talking about generating buzz, despite disliking the actual term buzz. 9:38 — 14,600 days is the average life expectancy of a Fortune 500 business. 40 years total. 9:39 — 3,100 days is the average…

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Case Studies, Events November 4, 2009

How to create buzzworthy topics — live with WOMMA’s John Moore

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As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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