We’d like to extend a big thanks to everyone who helped share the news of Bob Pearson, Dell’s former head of social media, joining GasPedal as President of the Blog Council and SVP of Communities. Here’s some of the great stories not only covering our news, but also touching on the larger movement we’re all…
Tag Archives: wom
Creating word of mouth by targeting a small group of big talkers
To create buzz for Gwen Stefani’s new fragrance line, “Harajuku Lovers,” Matchstick — a Canadian-based word of mouth agency — reached out to 50 influential female fashion, beauty, and lifestyle bloggers in Canada and sent each of them a Harajuku Lovers Fragrance Kit filled with samples and giveaways. The bloggers responded with a bunch of…
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Word of Mouth Marketing Mini Course; May 6, Chicago
This mini course, presented by Andy Sernovitz, is a three-hour version of the Word of Mouth Crash Course at a fraction of the cost. You’ll learn a simple, repeatable framework you can use to execute revenue-producing word of mouth campaigns. This course, which is a half-day pre-conference workshop as part of the Ragan Communicators Conference,…
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Volkswagen creates word of mouth at the auto show with “Caraoke”
Volkswagen has always been one of those companies that loves to share its personality with the world. They’re legendary for being “different,” and they didn’t disappoint at the latest auto show here in Chicago. Most booths had a few onlookers quietly checking out the cars — and a couple of brands took it a bit…
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