Tag Archives: wom
newsletter October 20, 2009

3-Minute WOM Lesson: How to respond to customer feedback

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] In this issue, Converseon’s Lindsay Lebresco shares her tips on how to respond to customer feedback, posts,…

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Events October 20, 2009

Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference

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We’re thrilled to announce we’re hosting an amazing word of mouth marketing conference here in Chicago on December 16. Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference will feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’ll learn practical, hands-on techniques to get started,…

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Events October 16, 2009

Upcoming GasPedal events

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10/16 CME Group: Making the most of LinkedIn (Member-only call) Click here 10/22 Paul Dunay: Facebook Marketing for Dummies (Member-only call) Click here 10/29 Josh Bernoff: Preview of “Harnessing the Groundswell” (Member-only call) Click here 11/4 Ariba and Clorox: Launching new online communities (Member-only call) Click here 11/10 BlogWell Atlanta: The Home Depot, UPS, Sungard,…

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Case Studies October 15, 2009

Social media case study from Suraya Bliss and Dave Tovar of Walmart

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Come to BlogWell: How Big Brands Use Social Media on November 10 in Atlanta to hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcast System, Newell Rubbermaid, and The Home Depot share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

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Case Studies October 13, 2009

Social media case study from Heather Oldani and Steve Wilson of McDonald’s

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Come to BlogWell: How Big Brands Use Social Media on November 10 in Atlanta to hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcast System, Newell Rubbermaid, and The Home Depot share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

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newsletter October 13, 2009

3-Minute WOM Lesson: The fundamentals of a great WOM topic

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[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] A great topic isn’t a slogan or a generic brand message — it’s something simple that spreads…

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Case Studies October 10, 2009

Social media case study from Mark Addicks of General Mills

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Come to BlogWell: How Big Brands Use Social Media on November 10 in Atlanta to hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcast System, Newell Rubbermaid, and The Home Depot share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

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Other News October 9, 2009

Upcoming GasPedal events

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10/14 FTC: New guidelines on disclosure, endorsements and testimonials (Member-only call) Click here 10/16 CME Group: Making the most of LinkedIn (Member-only call) Click here 10/29 Josh Bernoff: Preview of “Harnessing the Groundswell” (Member-only call) Click here 10/22 Paul Dunay: Facebook Marketing for Dummies (Member-only call) Click here 11/10 BlogWell Atlanta: The Home Depot, UPS,…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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