You need a way to reach your fans to keep word of mouth conversations going, and asking them to sign up for your email newsletter is a great way to do it. Email is still one of the best ways to communicate with your fans because it’s simple, efficient, and a tool everyone uses. Maybe…
Tag Archives: wom
How TalentGrow sent a holiday gift worth talking about
This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. Let’s be honest. Most holiday gifts are lame. (Like you need another basket of fruit or a card that has a generic “Happy Holidays” on it.) I’d rather skip it. If you’re going to do something, do something “remarkable” and do…
How LasikPlus creates a first-rate customer experience
This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. I got back from a trip to the West Coast and was frantically looking for my favorite pair of glasses. The red eye had worn me out and I had taken them off (replacing them with another pair) for the flight….
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Helping 1,000 people in one year to build a business
This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. I’ve long believed that one of the best ways to build your brand (be it personal or corporate) is to focus on the needs of others. If you do that, you earn trust — which is an asset that comes back…
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Every mistake is an opportunity for surprise and delight
This is a guest post from Dave Kerpen — CEO and co-founder of Likeable Media and New York Times best-selling author. This post has been adapted from Dave’s book Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver. To get customers talking about your company, you need to give them something to talk about….
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Free comic book excerpt: The 3 must-use word of mouth tools
This post is part of our special holiday giveaway series. When you buy the Word of Mouth Comic Book, we’ll send you a signed paperback edition of Word of Mouth Marketing: How Smart Companies Get People Talking for free. Learn more about it at the bottom of this post. Tools are what help your word…
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Why the tough crowds are worth fighting to win over
This guest post is from Andy Nulman, President of Just for Laughs. Last week, I agreed to be the auctioneer at a fundraiser for a private school. I’ve performed services such as these countless times in the past, usually because of a personal involvement or affinity for the charitable cause, but I agreed to this one for a…
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