Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…
Tag Archives: wom
Word of Mouth Tip #17: Extra special service causes conversation
The little extras are what customers love to talk about. It’s the handwritten thank you note, the extra-friendly return policies, or how you always remember their name. These small, genuine gestures earn loyal fans and lead to long-term word of mouth. How a word of mouth supergenius does it: Tacoma, Washington’s Hotel Murano was recently voted…
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Word of Mouth Tip #62: Get fans involved early
When building your next creation, look for opportunities to get fans involved early in the process. It doesn’t have to interfere with your proven product development strategies — but done right, it’s a great way to not only involve your fans, but also open up your work to fresh ideas. Not everyone will jump in…
Word of Mouth Research: 1 in 3 online Americans is considered a “Conversationalist”
A Forrester Research study released this week shows that one in every three online Americans is considered a “Conversationalist” — someone who updates their status on a social networking site at least once a week. The study offers insight into the demographics of these active talkers, specifically contradicting traditional age stereotypes for online Conversationalists. Findings from the…
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We’re opening up an Austin office
Exciting news from all of us at GasPedal and the Social Media Business Council: We’re opening an Austin office! Full details over on Andy’s blog: Click here
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Word of Mouth Tip #50: Feature short, fantastic testimonials on every page of your website
We can’t say it enough: Your customers can write better sales copy than you. Nothing beats genuine love from a true fan. When asking for a testimonial, remember to keep them short and specific. Most customers don’t have the time to write an essay on how great you are, and even fewer of your prospects…
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