[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Word of mouth is easy to try out — anyone can get involved. But that’s not to…
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Word of Mouth Tip #18: Make it exclusive
If everyone knows about it, if everyone can access it, and if everyone’s already seen it — why would anyone talk about it? For great products, we call this the “chocolate problem” because while we all love chocolate (and we do, don’t we?), when was the last time eating any inspired us to tell anyone?…
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Word of Mouth Tip #96: Make ordinary transactions remarkable
Your fans are involved in dozens of transactions every day, online and off. Whether it’s grabbing coffee before work, buying a movie ticket, or picking up groceries, transactions are constantly occurring. Most order processes are the same – a mundane sequence of entering personal information, selecting a shipping speed, and getting a verification email a…
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Word of Mouth Tip #92: Use offline opportunities to tell fans how to follow you online
When trying to earn online followers, don’t forget about all the offline chances to tell fans where to find you. In your store, your trade show booth, your business cards, or your invoices: Let them know where to find you on Facebook, let them know how to follow you on Twitter, and make it easy…
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Word of Mouth Tip #24: Help fans accomplish something together
Bring fans together by helping them accomplish something as a group. Group goals, projects, and challenges are all opportunities to make this happen. By giving fans a common objective, you build a sense of community and teamwork — all while starting a bunch of conversations. How a word of mouth supergenius does it: Buckley’s restaurant owner Ken Dick…
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