Tag Archives: wom

3-Minute WOM Lesson: How to work with bloggers and influencers — live from Word of Mouth Supergenius

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] As a preview for Word of Mouth Supergenius on July 20 in New York, we’re taking a…

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Upcoming GasPedal events

7/14 Research In Motion: How BlackBerry is doubling its social fan base. (Private member call.) Learn more 7/15 Foursquare: An exclusive chat with Tristan Walker. (Private member call.) Learn more 7/20 Word of Mouth Supergenius: 12 how-to classes, 12 real-world case studies, 6 brilliant authors — all in one amazing day. (Public event.) Learn more…

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How Estee Lauder uses fan feedback — live Word of Mouth Supergenius preview

As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on July 20 in New York, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…

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How to be Awesome on Twitter and Facebook — live from Word of Mouth Supergenius

As previews for our upcoming Word of Mouth Supergenius event in New York on July 20, we’re sharing a bunch of the amazing how-to classes, case studies, and brilliant author sessions from the last “How to be Great at Word of Mouth Marketing” conference. In his Word of Mouth Supergenius presentation, “How to be Awesome…

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How PrintingForLess.com creates fan loyalty — live Word of Mouth Supergenius preview

As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on July 20 in New York, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…

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How to earn a loyal following for your blog — live Word of Mouth Supergenius preview

As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on July 20 in New York, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…

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3-Minute WOM Lesson: How Dreamfields earned love from fans and built a permission-based following — live from Word of Mouth Supergenius

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] As a preview for Word of Mouth Supergenius on July 20 in New York, we’re taking a…

Read More Comments Off on 3-Minute WOM Lesson: How Dreamfields earned love from fans and built a permission-based following — live from Word of Mouth Supergenius

Jeanne Bliss on “I Love You More Than My Dog” – a live Word of Mouth Supergenius preview

As we gear up for Word of Mouth Supergenius: The”How to be Great at Word of Mouth Marketing” Conference on July 20 in New York, our fantastic presenters are sharing some word of mouth tips as  previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup of…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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