4:30 — Cale Johnson introduces charity: water‘s Paull Young. 4:31 — How we’re using the power of birthdays to solve the world’s water problems. 4:32 — The organization is 4 years old. September 7, 2006. Scott Harrison’s birthday in NY. He was a night club promoter – getting paid to promote alcohol brands. 4:33 —…
Tag Archives: wom
Events, Supergenius Live
July 20, 2010
Case Study: charity: water — live from Word of Mouth Supergenius
Events, Supergenius Live
July 20, 2010
Case Study: Estee Lauder — live from Word of Mouth Supergenius
3:50 — Peter Waldheim introduces Bazaarvoice‘s Sam Decker and Estee Lauder Companies‘ Marisa Thalberg. 3:51 — Sam kicked off the session that had some great information about how to really get buy-in at the corporate level. Without the kind of buy-in that Sam and Theresa spoke about, I think that it’s very hard to get companies to…
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Events, Supergenius Live
July 20, 2010
Case Study: Gevalia — live from Word of Mouth Supergenius
3:50 — Bergen Anderson introduces Kraft‘s Dana Vogel. 3:51 — “I know it’s late in the day, so everybody could use a cup of coffee. That’s my joke!” 3:52 — A little about Gevalia, we’re direct to consumer. We’re not sold on the shelf, only through direct mail or print ads. As a subscription based…
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Events, Supergenius Live
July 20, 2010
Case Study: Intuit — live from Word of Mouth Supergenius
2:50 — Kurt Vanderah introduces Ant’s Eye View‘s Kira Wampler. 2:51 — Was at Intuit for 6 years, until 3 months ago. Accountants not only buy from us, they’re responsible for recommending 40% of our business. I became responsible for figuring out how to measure this, and became our first WOM person, in charge of…
Events, Supergenius Live
July 20, 2010
Case Study: PrintingForLess.com — live from Word of Mouth Supergenius
2:50 — Bergen Anderson introduces PrintingForLess.com‘s Jessica Cooper. 2:51 — Jessica: My name is Jessica Cooper and I represent PrintingForLess.com. We print for 80,000 small to medium business customers. 2:52 — Let’s start with our story. We ship using FedEx exclusively as our vendor. They have totally blown us away in helping to meet customer deadlines. The time we labeled 200 packages…
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Events, Supergenius Live
July 20, 2010
Case Study: Maker’s Mark — live from Word of Mouth Supergenius
2:50 — Cale Johnson introduces Doe-Anderson‘s Todd Spencer. 2:51 — Agency Doe-Anderson has a 40 year relationship with Maker’s Mark and Todd is speaking about their Maker’s Mark ambassador program. This is a great example of a niche product that really engages with its target audience. 2:53 — Traditional marketing had companies speak to many…
Events, Supergenius Live
July 20, 2010
Case Study: WindsorONE — live from Word of Mouth Supergenius
2:10 — Kurt Vanderah introduces WindsorONE‘s Craig Flynn. Note: There are tomatoes on the chairs for you to throw IF you don’t like the presentation. And bags of spaghetti to throw against your wall. 2:11 — Craig: Throwing Spaghetti against the wall and seeing what sticks. How many people have gotten crushed in the market…
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Events, Supergenius Live
July 20, 2010
Case Study: Domino’s — live from Word of Mouth Supergenius
2:10 — Bergen Anderson introduces Domino’s Ramon De Leon. 2:11 — Ramon: I am the operating partner of a six-store Domino’s franchise in Chicago. 2:12 — One thing Ramon believes in: “Tweetable facts.” Ramon: I cannot make money selling pizzas for one dollar, but I can make money from the conversations. 2:13 — Going beyond using the tools…
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