People love to share things they’ve helped create. Inviting fans to join in on a project not only gives them a way to actively participate, but it also gives them an excuse to recruit their friends, too. Ideas here include group art projects, how-to resources (where fans trade ideas on how to better use your…
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Word of Mouth Tip #75: Help fans create something together
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Word of Mouth Tip #95: Help a fan say hello to a friend
Start conversations by helping fans say hello to their friends. You can do it with small gifts they can share, extra free samples, or even stationery — anything that makes both the talker and the recipient feel good. Something as simple as a postcard you send for your customers, for example, is a cheap way to…
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3-Minute WOM Lesson: How to respond to negative word of mouth
[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Negative word of mouth happens to every company. Nobody is immune. But great brands have a plan that…