Your fans love to see how their efforts impact your business. They love to know when their collective ideas make your business better, to see how many people that they introduced to you become customers, and to see how helpful and influential their reviews are. You could try showing your fans how important their word…
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Word of Mouth Tip #30: Show talkers what their word of mouth means to you
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Word of Mouth Tip #22: Have a special welcome for the friends that fans send to you
When a fan sends one of their friends to check you out, that friend is different than a stranger. They’re more open to what you have to say and they’re much more likely to try a sample, make a purchase, or subscribe to your newsletter. Do something extra to welcome these referred customers. Make them…
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How Standard Bank shared their side of a negative word of mouth situation
When a disgruntled customer created an anti-Standard Bank Twitter account (@standard_blank), the company blogged about the issue, saying that they believe everyone has the right to share and express their views in any medium they choose, and welcomed both praise and criticism via social media — and also shared a look from their side of…
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