You get an instant WOM-bump when you bring your fans together. Reunions, parties, charitable events, VIP meetings, premiere showings — they’re great opportunities to bring your most enthusiastic, loyal talkers together to launch or reignite some amazing word of mouth. How a word of mouth supergenius does it: As they launch their new Reveal Spray…
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Word of Mouth Tip #42: Bring people together
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Word of Mouth Tip #47: Great gear makes it easy for fans to show you off
For a loyal fan, showing off their love for you can be very fashionable. You don’t need to be an expert designer to help them do it — in just a few minutes you can be selling branded gear through a simple store on CafePress or Zazzle. Hats, T-shirts, hoodies — it all helps proud fans show…
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Word of Mouth Tip #76: Make it easy for your fans to introduce you
People are really good at ignoring your ads and blowing off your cold calls. But when a fan makes the introduction, it’s a whole different experience. Instead of spending so much time trying to interrupt new customers, help existing ones do the talking. Give talkers lots of tools to introduce you to their friends. Supply…
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Word of Mouth Tip #4: Research always gets shared
When it comes to BtoB word of mouth, one of the best ways to get stuff shared is to give it away as research. People love to forward statistics, quote research, and cite your findings in their own studies. Your research efforts don’t have to be complicated. Here are 3 simple steps to creating something…
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Word of Mouth Tip #39: Be different
A core component of word of mouth is the element of being fundamentally, astonishingly, remarkably different. Seth Godin described it best when laying out his Purple Cow manifesto for Fast Company: While driving through France a few years ago, my family and I were enchanted by the hundreds of storybook cows grazing in lovely pastures…
Sanuk proves a Facebook page doesn’t have to be complicated
Your Facebook page doesn’t have to be complicated to earn a bunch of fans and inspire lots of interaction. Sanuk, proud makers of “funky, functional shoes,” has about as simple of a fan page as you can make, yet they’ve got nearly 6,000 of the most active Facebook fans we’ve seen. Here’s how they make…
