Good word of mouth marketers ask fans to talk about them. Great ones put the tools in their hands to go out and do it. There are an infinite number and different kinds of tools out there, including buttons, stickers, hand-outs, gear, coupons, etc. But sometimes, your product itself is your best tool. This is…
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Word of Mouth Tip #78: Help talkers show off your best work
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Word of Mouth Tip #23: It’s more fun to work at a company people love to talk about
It’s more fun to work at a brand, big or small, that is dedicated to earning the respect and recommendation of their customers. It’s more fun to believe in what you do — to know that at the end of the day, if you were able to turn a few strangers into happy customers, and a…
Word of Mouth Tip #92: Happy customers are better at finding new customers than you are
So much time and resources within an organization are spent finding and nurturing leads. It’s a crucial part to growing any company: Finding more people to buy your stuff. But too often the most trustworthy people with the best industry connections are overlooked when developing a lead generation and sales strategy: Your happy customers. Instead…
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Video: How to get people talking offline
Geno Church of Brains on Fire shares classic, offline word of mouth techniques to earn fans and get them talking.
Word of Mouth Tip #11: Make the routine remarkable
Your company, at this very moment, is interacting with customers in some sort of routine way. Some routines are down to a critical science: You know how long it takes to cook a burger; you know when to send your newsletter; your delivery drivers know the fastest, most efficient way to get from A to…
