Social media experts will tell you that social is word of mouth marketing (WOMM). Experienced grassroots marketers know better. A meticulously cultivated and well-integrated customer experience forms the foundation of word of mouth success. A recent study from the Temkin Group shows post-purchase word of mouth feedback will more likely occur via email, phone calls,…
Tag Archives: wom
Word of Mouth Tip 43: Happy customers are your best salespeople
Happy customers have an unfair advantage over your salespeople when it comes to closing a new customer: There’s nothing in it for them. Nothing except the chance to help someone like them discover a company they trust, a brand they love, and a product or service they couldn’t live without. Find the fans that love…
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How to respond to negative feedback: A 3-step tutorial from a taxi company
This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. I had a negative experience with a taxi service and blogged about it. Nothing too unique there — at least anymore. But, it’s exactly those types of customer expressions many companies fear: “What if they say something negative about us?” The point,…
Word of Mouth Tip #148: Do something worth talking about in your store window
Real-life, in-person experiences are special word of mouth opportunities. They bring people together, they create excitement, and they get people talking. Retailers have a great opportunity with their physical location. It gives them a venue to create events — something the online guys just can’t do. Over in Sweden, for example, retailer NK teamed up…
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Either they trust you or they don’t
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. Marketing The art of selling Customer loyalty Brand promise Social credibility All very important concepts on my blog. And in your organization. At the core of every one of them is trust. Or the lack thereof. Think of any relationship…
Word of Mouth Tip 104: Don’t filter your customer feedback
Testimonials are powerful word of mouth motivators. No copy you could write or ad you could create is as good as honest praise from a happy customer. Word of mouth marketers know this — but that marketer part can be tempting. We want to edit them, clean them up, and show only the glowing reviews….
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