[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Everyone experiences negative word of mouth. Even the most beloved companies in the world make mistakes. Your job is to actively respond to negative word…
Tag Archives: wom
Word of Mouth Tip #103: Do something surprisingly delightful
Want to see something fun? Head over to Google Maps and search walking directions from “The Shire” to “Mordor.” Google’s algorithm tries to figure out what you might have meant to search for, and it also offers this little bit of humor: “Use caution — One does not simply walk into Mordor.” The best part?…
How Delta is creating raving fans with “Middle Seat Mondays”
This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. Raving Fan Tom Siegman sent me this gem a while back. It’s further proof that: Any touchpoint can become a remarkable experience Thinking about how you want people to FEEL is smart marketing If you do both of those, people will…
Word of Mouth Tip #42: When in doubt, do the opposite
Here’s a good rule of thumb: If you’re unsure of how to do something worth talking about, look for things that everyone else is doing and try to do the opposite. It works for your policies, your design, your pricing, your copy — everything. Here’s a great example: For her new book, instead of putting…
Word of mouth: Not just another marketing channel
This is a guest post Terri Whitesel, Manager of Online Marketing for DeKalb Medical. How we built a word of mouth-worthy orthopedic service from the ground up What do you do when your product or service is not WOM worthy? How do you plan a service experience from beginning to end to assure that your…
Read More
Comments Off on Word of mouth: Not just another marketing channel
Word of Mouth Tip #137: Short-term negative feedback is worth the long-term trust
It’s tempting to hide the negative feedback, the lousy reviews, and the tough criticism. But instead of trying to hide it (which is impossible anyways), a better option is feature it, respond to it, or explain how you’re incorporating the feedback into future products. The negative stuff might cost you a few sales today, but…
Is your first impression an awesome one?
This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. Usually when you walk into a professional services firm’s office, it’s pretty standard, staid, and shall we say “unremarkable.” Not so at Hagerty Consulting. There, you are greeted by a hand-drawn Comic of the Day and a “Faces of Hagerty” collage,…
Read More
Comments Off on Is your first impression an awesome one?
Word of Mouth Tip #117: Show off how awesome your customers are
Things like client and bestseller lists are great examples of passive word of mouth. They convey recommendations without anyone actually doing any talking. Another great way to do it? Look for opportunities to show off the success of your customers. Done right, it’s a welcome hat tip to your clients and a testament to how…
Read More
Comments Off on Word of Mouth Tip #117: Show off how awesome your customers are
