This is a guest post from BJ Emerson, VP of Technology at Tasti D-Lite and co-author of The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave. Competing online today means the numbers are out there for everyone to see. Fans, followers, likes, views, subscribers, comments, shares, and such…
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Is your business covered in Scotch Tape?
This guest post is from Andy Nulman, President of Just for Laughs. It was a late summer weekend, and I spent most of it walking downtown — which is why today I come to you with the confession that I hate Scotch Tape. Yes, a strange confession. But not without justifiable explanation. In countless store windows,…
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Word of Mouth Tip #102: Put customer love where everyone can see it
It’s a great feeling when a customer sends you a nice note saying how much they love you. But most businesses tuck that note or email away somewhere, where it never sees the light of day (or any potential customers). Instead, put your quiet customer love out there — where the whole world can see…
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Word of Mouth Tip #144: Price can be a great reason to talk
A great word of mouth topic can come in any form. It just needs to be simple, portable, and repeatable. It doesn’t have to be: About your product Carefully crafted A marketing message In fact, it’s usually best if it’s none of the above. Nike, for example, has started a whole bunch of conversations over…
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Word of Mouth Tip #24: Ask for feedback after every sale
Always, always, always ask for feedback. Do it after every sale. Include it with your invoices, your product shipments, or your follow-up calls to clients. Doing this will help you: Identify problems early — if something is broken, how will you know unless you ask? Give angry customers a place to vent — give them…
