[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth marketing starts with the very thing people will talk about: your topic. Some come about organically and some are planned —…
WOM Tip #195: Teach them something worth sharing
Great content is something people love to talk about and share with their friends. But it doesn’t have to be a viral video or a novel to be noteworthy. If you have some expertise on a topic, you have a great reason to create content — because everyone has something to teach to someone. For…
The New Topics Worksheet
All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.