IKEA stores do a great job of helping customers visualize what IKEA furniture could look like in their house. Dog shelters, however, have a harder time helping people imagine what it would be like to have a dog in their home. Let’s be honest. Most dog shelters aren’t very homey. So to get people thinking…
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WOM Tip #544: Partnerships re-energize word of mouth
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WOM Tip #501: Get someone else to tell your story
Imagine this: You’re making polite conversation with your taxi driver when he starts telling you about his only daughter who ran off to marry a man in a different country. He says he just discovered her husband is abusing her and that he’s packing his stuff to go kill her husband. That’s pretty dramatic. But…
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WOM Tip #376: Inexpensive tools can carry word of mouth messages for more expensive stuff
Homage, a retro-sports-inspired clothing company, includes packages of old baseball cards with their customers’ orders. They’re not worth anything to a serious baseball card trader — but that’s not the point. They’re nostalgic, they’re a cool way to surprise and delight customers, and most importantly, they’re a word of mouth carrier. When Homage sends these…
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Video: How Southwest Airlines’ employees start meaningful word of mouth conversations
If you fly with Southwest Airlines, you might not be surprised to see singing flight attendants or a cookie cake when your flight arrives. In fact, you may have already seen this viral video of a flight attendant firing off jokes during her entire safety briefing. Southwest Airlines is known for fun and friendly stunts…
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WOM Tip #399: Your talkers can say it better with a gift
Tonx is a subscription coffee service that delivers high-quality roasted beans to their customers’ doors (and we think they were channeling Dollar Shave Club with this video). Tonx encourages subscribers to tell friends about them by giving them a discount code to share. If you give your customers a chance to do something nice for…
