[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] The businesses with raving fans are usually nice businesses — ones that use their success to give back to their community. But you can…
Word of Mouth Geniuses of the Week
Jackie Huba, Church of the Customer "Online vs. Offline Word of Mouth" An excellent analysis of a vital factor — a person’s credibility — when determining the ultimate power of word of mouth. (link) Justin Foster, Brand Militia "A State of Urgency" In a right-now…