Tag Archives: useful
Blog, Videos April 24, 2015

Video: Why you have to make yourself useful to your customer

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Lowe’s Vine videos usually feature at-home DIY projects that you can do without a trip to the store, like turning an empty milk jug into a watering can. Why share tips like these that might prevent people from buying an actual watering can from Lowe’s? Because their Vine strategy is about giving their customers something…

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Blog, newsletter January 6, 2015

3 word of mouth lessons from hotels

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Hotels rely a lot on word of mouth. Opinions on review sites like Yelp and TripAdvisor are more influential than ever. They have to…

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Blog, newsletter May 13, 2014

Why useful is remarkable

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] We love viral stunts and funny ads as much as the next person. But there’s a more sustainable way to get your customers to…

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Blog, newsletter December 3, 2013

3 ideas for making receipts remarkable

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] You give them to your customers every day with each transaction. It may not seem like a big deal, but your receipt is one…

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Blog, WOM Tips September 16, 2013

WOM Tip #130: Be remarkably useful

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There are a lot of marketers who think they have to have some elaborate marketing stunt and a viral video to get people to talk about them. But sometimes, it’s not about being outrageous — it’s about being simply useful. For example, did you know that Simplehuman puts a reminder sticker on the second-to-last bag…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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